MaidPro’s franchise site looked fine. It just didn’t book jobs. 1,200 visitors a month were landing on a homepage built for browsing, not booking, and almost all of them left.
The Audit: What We Found
The old site required six clicks to get from the homepage to an actual booking form, and the form itself asked for eleven fields before showing a price.
There was no visible pricing anywhere on the site, and the mobile experience — over 70% of their traffic — was un-tested and visibly broken on newer phones.
The Rebuild: What We Changed
We rebuilt the site around a single, always-visible booking widget with instant price estimates, cut the form to four fields, and moved trust signals — reviews, guarantees, insurance — above the fold.
Same traffic. Same ad spend. The only thing that changed was how easy it was to say yes.
“We didn’t spend a dollar more on ads. We just stopped losing the people who were already showing up.”
Priya AnandFranchise Owner, MaidPro
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