Citations, reviews, and on-page work all matter — but not equally. Here’s where to spend your time first in 2024.
Review Velocity Beats Review Count
A steady stream of 3-5 new reviews a month outperforms a one-time push to 100, then silence. Consistency is the signal Google actually rewards.
Service-Area Pages Still Work
Dedicated, genuinely useful pages for each city you serve remain one of the highest-leverage moves available — as long as they’re not the same page with the city name swapped.
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