Most owners guess their ad budget. Here’s the actual math we use to set monthly spend for every new client.
Start From Capacity, Not a Round Number
Work backward from how many new jobs your team can actually handle this month, not an arbitrary “$5K feels right” number. Budget should follow capacity, not the other way around.
The Formula We Use
Target monthly jobs × average job value × target close rate, divided by your realistic cost per lead, gives you a defensible starting budget — one you can explain to a spreadsheet, not just a gut feeling.
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