Apex Pest Control’s site got a steady stream of traffic — the problem was nobody converting on it. Visitors would land, scroll, and leave without ever seeing a clear reason to call.
Conversion rate
3.7%
1.8%
Monthly visitors
3,500
3,400
Booked jobs/mo
124
61
Quote requests/mo
88
40
The Rebuild: What We Changed
We rebuilt the site around how homeowners actually decide to hire a pest control company: visible pricing ranges, a same-day guarantee front and center, and a quote form that takes under a minute.
Same traffic, same offer — just a site that finally asked for the sale.
“Nothing about our marketing changed except the website. The phone hasn’t stopped since.”
Nina FerraroOwner, Apex Pest Control
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