Every visitor to Summit Electric’s site landed on the same generic contact form, regardless of whether they needed a $200 repair or a $20,000 panel upgrade. The sales team was drowning in unqualified leads.
Qualified leads/mo
57
19
Unqualified form fills
21%
68%
Cost per qualified lead
$71
$164
Booked jobs/mo
34
11
The Rebuild: What We Changed
We replaced the generic form with a short qualifying flow that asked about the job before asking for contact details, routing high-value requests straight to a same-day callback queue.
The phone still rings just as often. It just rings with the right people on the other end now.
“We tripled our qualified leads without spending a dollar more on ads. The funnel was the whole problem.”
Ray DelgadoOwner, Summit Electric
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