Coastal Roofing was spending $9,000 a month on ads and watching cost per lead climb every quarter, with no clear sense of which campaigns were actually working.
The Audit: What We Found
Creative hadn’t been refreshed in over a quarter, and the same three ad sets were absorbing the entire budget regardless of performance — nobody was watching, let alone acting on, the weekly numbers.
The Rebuild: What We Changed
We restructured the account across Meta and Google, refreshed creative every two weeks instead of every quarter, and killed anything that hadn’t converted in 14 days.
Same budget. A completely different account.
“Same spend, less than half the cost per lead. It’s the first time our ad budget has actually felt predictable.”
Tom AldrichOwner, Coastal Roofing
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