PolarAir HVAC had eleven years in business and a spotless reputation, but a Google search for “HVAC repair” in their own city buried them on page 3. Word of mouth had carried them for a decade; it had stopped being enough.
The Audit: What We Found
PolarAir had six separate location pages, each thin, duplicate, and clearly written for search engines instead of homeowners. Their Google Business Profile hadn’t been touched in over a year — no new photos, no posts, and a review response rate near zero.
Technical SEO was worse. No schema markup, a sitemap that hadn’t been resubmitted since 2021, and Core Web Vitals scores that put them behind every competitor on the first page.
The Rebuild: What We Changed
We rebuilt each location page from scratch around the actual services offered in that city, with real technician bios, real job photos, and city-specific schema markup.
We put a review-request workflow on autopilot, triggered the moment a job was marked complete in their CRM, and started publishing weekly Google Business Profile posts.
“We used to be the best-kept secret in six cities. Now we’re the first name people see.”
Marcus ReyesOwner, PolarAir HVAC
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