Traffic is not the problem for most contractors. Conversion is. Here are the five fixes that matter most.
1. No Visible Pricing
Home service shoppers compare three to five companies before calling. A site with zero pricing signal loses to one that at least shows a starting range.
2. A Contact Form Instead of a Phone Number
Emergency and same-day services lose most visitors who can’t find a phone number in under three seconds. Put it in the header, and make it tappable on mobile.
3. No Proof Above the Fold
Reviews, licenses, and years in business build trust in the first five seconds. Below the fold, they don’t count — most visitors never scroll that far.
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