Local Service Ads are the most underused tool in home service marketing — you only pay for verified leads, and Google puts you above the organic results and the regular ads. Here’s how to get verified and start booking calls.
Getting Google-Verified
Verification requires a background check, license and insurance documentation, and can take anywhere from a few days to a few weeks depending on your trade. Start it before you need it — not after a slow month.
Why LSAs Outperform Search
Traditional Search ads charge per click whether that click ever calls you. LSAs charge per lead, and disputing a bad one is a two-minute process. For most home service categories, blended cost per lead runs 30-50% lower.
“LSAs became our highest-ROI channel within the first month, and we didn’t touch our Search budget to get there.”
iGrow Paid Media TeamInternal benchmark, 25+ home service accounts
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