Slow follow-up, no tracking, and unqualified traffic all quietly cost you jobs. Here’s how to spot the leaks before they show up on your P&L.
1. Response Time Over 5 Minutes
Leads that wait more than five minutes for a callback convert at a fraction of the rate of leads contacted immediately. If your average is measured in hours, that’s the leak.
2. No Source Tracking
If you can’t say which channel a booked job came from, you can’t tell which spend to cut and which to double down on.
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